You'll soon see that I'm not a fan of "job" sites. Well, maybe you read that in last Friday's "Top 5" but the reason why will become more clear in the coming weeks. Anyway, to the subject. Recently, I was interviewing a candidate for a job who works at
Monster.com when he
asked me how Monster could enter web 2.0. Now I had some ideas on this, but I wasn't about to give them away in an interview when this person was applying for a job! Apparently Monster's been trying for quite a while to come up with a way to move their current model into the next wave--but they can't figure it out.
How could this company, sporting a leadership industry position and a
$5 billion market cap, be so stumped by web 2.0? At least being a beacon of light for successful web 1.0 companies hasn't made them rest on their laurels. Good for them. They see how companies like
Jobster are trying to disrupt the industry (we'll discuss Jobster another day). They see how things can change very quickly in the industry and they don't want to be caught AOL-style. The fact is, Monster's in trouble.
When was the last time you saw a job you wanted on Monster? Have you ever taken the advice of their "gurus"? Do their bloggers ever say anything insightful? Monster knows they have some time to figure this out, but not long. You see, here's what the industry looks like going forward:
Job posts will be free everywhere--as they should be. Recruiters will find less and less talent on Monster (already happening) as they shift to other friendlier and more targeted sites. Functionally, Monster can't help you get a job. They can't facilitate conversations. Monster's a huge mahogany desk in the interview room--something that comes between you and your interviewer. It's hard to move and immediately communicates an adversarial relationship. Distant, cold.
Other sites are more engaging, sharing profiles of recruiters, facilitating unregulated two-way conversations. Recruiters have profiles that attempt to sell you on their personal attributes as well as their companies'. In this way, web 2.0 brings the players closer. That "Monster desk" can't be moved to replicate those conditions. Job search engines,
Indeed.com and
Beyond.com can render Monster's job listings obsolete because they can draw from an even larger pool while popping on some value added services.
What's worse for Monster is that stodgy companies want to seem "hip" so they're trying all kinds of new media to attract and meet talent. I mean, geez, even
Bain interviewed candidates on Second Life (now that's going too far in my opinion). So now Monster has a declining user base, a disappearing source of revenue, zero "it factor", and a host of competitors nipping at its heels. How can it turn the tide?
Well it does have two things that none of its competitors has. One is tons of cash. You can wait things out when you're in a strong cash position. They know they can't wait too long. The second is a bit more subtle. Here's a clue: when a feather lightly touches your skin, it happens. But just like in the interview w/ that candidate, I'm not going to give this away.
Hi there springraise. Welcome to the online recruiting blogosphere.
Jason, thank you for commenting on today's post.
You raise a number of interesting points in your post. Rather than dissect them one at a time, I will just put forth that Jobster is an innovative company which has and will continue to push the needle on recruiting technology. If you check your facts, Jobster was doing tags in recruitment long before their current popularity. You might recall that we acquired a company in mid-2006 called GoJobby which pioneered tagging for recruitment. We were also doing the "twitter" thing long before twitter showed up. We were first to do video resumes, etc.
Applying an already used technology first "in recruitment" or any other vertical does not constitute originality. What users expect from leading and innovative social networking companies is the ability to take an interaction (especially one as complex and visceral as that of finding employment) and invent that special functionality that changes the game, meets an unmet need, and solves a compelling problem. Users know it when they experience it. As a member of Jobster, my feedback to you is that I don't see it...and we both know I am not alone.
Anyway, I'm sure i'm not going to make you a Jobster fan over night. What matters most to us is that our users value our service and continue to provide us with awesome feedback for further innovations. Likewise, employers drive all of our employer-facing innovations.
On Facebook, Jobster had an exclusive relationship with Facebook until July 2, 2007. That relationship gave us a head start on Facebook vs. other technology companies, allowed us to build 35k+ Facebook user relatioships, and got us very close to Facebook user requirements. We are now super excited to be launching our new Facebook application tomorrow.